Company Overview:

The British College is a dynamic and innovative education institution that thrives on creativity and forward-thinking. We are seeking a talented and experienced Digital Marketing Content Writer to join our team and play a crucial role in driving our brand's online presence and engagement.

Job Description:

Position: Digital Marketing Content Writer

Job Type: Full-time

About the Role:

As a Digital Marketing Content Writer, you will be responsible for creating engaging and compelling content across various digital platforms to enhance our brand visibility and connect with our target audience. You will collaborate closely with the marketing team to develop content strategies that align with our business goals and effectively communicate our brand story.

Key Responsibilities:

1. Content Creation:

• Develop high-quality, SEO-optimized content for our website, blog, social media, email campaigns, and other digital channels.
• Create compelling and persuasive copy for digital ads, landing pages, and promotional materials.

2. Content Strategy:

• Work closely with the marketing team to develop and implement content strategies that align with overall marketing objectives.
• Conduct thorough research to understand industry trends, target audience behavior, and competitive landscape.
• Stay informed about social media trends and incorporate them into our content strategy.

3. SEO Optimization:

• Ensure all digital content is optimized for search engines to enhance visibility and ranking.
• Stay updated on SEO best practices and implement them in content creation.

4. Collaboration: 

• Collaborate with graphic designers, marketing managers, and other team members to create cohesive and visually appealing content.

Qualifications:

• Proven experience as a Digital Marketing Content Writer or similar role.
• Strong portfolio showcasing successful digital content campaigns.
• Exceptional writing and editing skills with a keen eye for detail.
• Familiarity with SEO best practices and keyword research.
• Proficient in using content management systems (CMS) and social media platforms.
• Up-to-date knowledge of industry trends and digital marketing strategies.

Education:

Bachelor's degree in Marketing, Communications, Journalism, or related field.