College Information

Job title	Digital Marketing Executive
Reports to	Admissions & Marketing Manager
Company	The British College
Department	Digital Marketing

 

Duties and responsibilities

 

• Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.

 

• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.

 

• Social Media: Planning and cordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base.

 

• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.

 

• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.

 

• Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts.

 

• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.

 

• Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate

 

• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Job Specification

 

	Essential	Desirable
Skills	•   Excellent organisational, interpersonal and	•   Experience in a similar role
	communication skills.		in the not-for-profit sector
	•   Strong writing skills with ability to produce	•	Experience of digital/online
	compelling copy		fundraising
	•   Proof reading and editorial skills with a good eye
	for detail
	•   Strong analytical and ICT skills
	•   Ability to work on multiple projects at the same
	time
	•   Ability to work as part of a team and individually
	•   Excellent time management and prioritisation
	skills
Competence	•   Experience of managing and writing content for	•	Mac software
	a website CMS	•	Design software
	•   Google Analytics and SEO experience	•	Working knowledge of
	•   Experience of managing social media		HTML
	campaigns	•	Digital strategy experience
	•   Experience of email, adwords and/or display
	advertising campaigns
	•   Experience in identifying target audiences and
	devising digital campaigns that engage, inform
	and motivate
Knowledge	•    Knowledge of marketing principles and brand	•   Practical experience of print,
	management		production and design
	•    Knowledge of effective social media techniques	•	Current environmental and
	•    Knowledge of web design and development		conservation issues

Note: This job description sets out the main responsibilities but is not intended to be an exhaustive list. Specific duties may change from time to time without changing the general nature of the post and expected to be flexible in the range of responsibilities s/he undertakes.

 

Please forward your CV/Resume with a cover letter to our email address jobs@thebritishcollege.edu.np