College Information

Vacancies for Digital Marketing Executive

Job title

Digital Marketing Executive

Reports to

Admissions & Marketing Manager


The British College


Digital Marketing


Duties and responsibilities


  • Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.


  • Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.


  • Social Media: Planning and cordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base.


  • Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.


  • Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.


  • Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts.


  • Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.


  • Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate


  • Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Job Specification







•   Excellent organisational, interpersonal and

•   Experience in a similar role


      communication skills.


in the not-for-profit sector


•   Strong writing skills with ability to produce

Experience of digital/online


compelling copy




•   Proof reading and editorial skills with a good eye


for detail


•   Strong analytical and ICT skills


•   Ability to work on multiple projects at the same




•   Ability to work as part of a team and individually


•   Excellent time management and prioritisation





•   Experience of managing and writing content for

Mac software


a website CMS

Design software


•   Google Analytics and SEO experience

Working knowledge of


•   Experience of managing social media





Digital strategy experience


•   Experience of email, adwords and/or display


advertising campaigns


•   Experience in identifying target audiences and


devising digital campaigns that engage, inform


and motivate



•    Knowledge of marketing principles and brand

•   Practical experience of print,




production and design


•    Knowledge of effective social media techniques

Current environmental and


•    Knowledge of web design and development


conservation issues


Note: This job description sets out the main responsibilities but is not intended to be an exhaustive list. Specific duties may change from time to time without changing the general nature of the post and expected to be flexible in the range of responsibilities s/he undertakes.


Please forward your CV/Resume with a cover letter to our email address




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